YouTube’s plan backfires, people are installing better ad blockers

YouTube on smartphone stock photo 18
Credit: Edgar Cervantes / Android Authority
  • YouTube’s crackdown on ad blockers is causing users to uninstall the software in record numbers.
  • However, an even higher number of users are instead turning to better ad blockers that won’t trigger YouTube’s warning.
  • Some users are even going as far as to switch to a new browser.

YouTube recently expanded its ad-blocking efforts, transitioning from just a small experiment to a global launch. The move appears to have had some success, as users are uninstalling the software in record numbers. But you can also argue it has had the opposite effect, as even higher numbers of users are turning to better ad blockers.

Hundreds of thousands of users have uninstalled ad blockers in October, seemingly in connection with YouTube’s broadened crackdown, according to a report from Wired. At the same time, data shows that record-breaking numbers of people are also installing alternatives that won’t be caught in YouTube’s net.



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