YouTube’s new Premium features cater to our ever-shortening attention spans

YouTube premium app on smartphone stock photo (3)
Credit: Edgar Cervantes / Android Authority
  • YouTube has announced several new features exclusively for its Premium subscribers.
  • The ‘Jump Ahead’ feature allows users to jump to the most popular parts of a video quickly.
  • Android users can now watch Shorts in a floating window while using other apps.

In a move that seems to embrace the ever-shortening attention spans of today’s digital age, YouTube has unveiled a series of new features for its Premium subscribers. Because who needs focus and deep engagement when you can have instant gratification and endless distractions, right?

Leading the charge is the ‘jump ahead’ feature, which is rolling out for Android users in the US and will be available to iOS users in the coming weeks. This AI-powered tool analyzes viewership data and identifies the most popular segments of a video, allowing users to skip directly to these highlights with a ‘jump ahead’ button that pops up when you double-tap on a video to skip ahead.



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